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Latest Insights and Analyses
Nintendo’s Aggressive Retailer Incentives Signal a Preemptive Strike Against Sony and Gray Market Disruption in Japan.
Nintendo’s recent ramp-up of retailer incentives in Japan is more than just a sales push—it’s a calculated, systems-level response to mounting threats from Sony’s PlayStation resurgence and the persistent gray market that siphons revenue from official channels. This...
Indie Game Festivals Are Becoming Marketing Machines for Publishers, Not Launchpads for True Innovation.
Indie game festivals once promised a platform for boundary-pushing creators to disrupt the industry, but today, these events are increasingly co-opted as marketing vehicles for publishers seeking safe bets, not innovation. This article examines how the...
Game Industry Hype Cycles Distract From the Real Issue: Publishers Are Monetizing Anticipation, Not Delivering Innovation.
Game Industry Hype Cycles Distract From the Real Issue: Publishers Are Monetizing Anticipation, Not Delivering Innovation The video game industry is addicted to hype cycles, but beneath the surface-level excitement lies a more troubling trend: publishers are cashing...
Regional Game Showcases Like Southeast Asian Games Spotlight Are Becoming Marketing Tools for Western Publishers, Not Platforms for Local Talent Empowerment.
Regional game showcases like the Southeast Asian Games have been increasingly positioned as platforms for local talent and cultural celebration, but the reality is more complex. This article examines how these events are being co-opted as marketing vehicles for...
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